Jack Ma (Ma, Yun), “Alibaba” of China’s E-Commerce Business

Alibaba Group, even only with 12years history, is one of the biggest e-commerce platforms for sm either businesses in the world. Its business includes Alibaba. com, which is for small firms to materialise customers and suppliers without going through middlemen, has 57million users, nearly in every country. Another marketplace, Taobao. com, is for individuals buying in force(p)s from each other it has 300million customers and $29 billion-worth of goods. Also, China Yahoo , One of Chinas treying Internet portals, was acquired by Alibaba in 2005 as part of its strategic partnership with YahooInc. In 2010, the revenue of Alibaba Group increased by 49% and with 47% boodle increase compared to 2009. It had been named by Forbes as one of the best B2B platforms in the world for 5 years. gob Ma (Ma, Yun), the founder of Alibaba, is the key to lead the success of Alibaba. Ma was chosen by the World Economic assembly as a Young Global Leader in 2001 He was named one of the 25 nearly Power ful Businesspeople in Asia by Fortune in 2005. He shows his charisma always, in wait of his employees, and also be admired by all youngsters in China who dream to found their cause companies.Jack Ma reveals his transformational leadership from the set-up stage. By envisioning his vision and the desirable future, even though without either promises of return, he built up an 18-Arhats team to start this new concept business in China. after(prenominal) developing B2B business, Jack Ma has created and grasped big opportunities in these 12 years in C2C platform, online payment system, impart service, etchuge investments didnt give him and his team any chances to retreat, with the high expectations inspirational motivations, his team has gained successes of almost all strategic business plans.But recently in Feb, 2010, Alibaba admitted that it had granted gold global suppliers (a mark of hypothetic integrity) to 2,236 dealers who it says subsequently defrauded buyers globally in 200 9 and 2010. The top two executives at Alibaba. com have resigned to accept responsibility. In the averment from Alibaba, an internal investigation had found that about 100 gross sales staff and a number of supervisors and sales managers were directly responsible in either intentionally or negligently allowing the fraudsters to evade various controls. oddment of the investigation report is Excessive pursuit of performance makes the sales/managers to obtain short-term economic interests by any means, leading to the persistence of fraud. Jack Ma expressed his pity to lost 2 good leaders, especially when they were not personally involved in the fraud for any direct benefits. But Alibaba should be holding on the ethical principles, customer first value. Jack Ma emphasized that Ethics is the baseline when pursuing for performance. Although CEO or Alibaba. com David Wei had lead to 4 years big increases, he still chose to accord his resignation.However, it shows that as the company is getting bigger, Jack Ma met difficulty to drive his own values principles to the building block organization sustainably, if just by personal influence. As a big company already, should be Alibaba enjoin and managed by one people, or managed based on effective systems are more important at this stage? The origin of the fraud was the performance evaluation system in B2B team(Alibaba. com) relies on Sales KPI as well as much. If Ma wants to get companys value principles back, review and re-design would be necessary.As an individual, Ma bathroomt influence over 22,000 employees directly. When getting to mature stage of Alibaba, Mas leadership require to be more focusing on build up the suitable systems to motivate employees in the safe direction. This also reflects in another area, assessing selecting the right leaders and the systems to develop talents. In the past 4 years, Ma changed 3 people for CEO for Yahoo(China) from hiring externally. Furthermore, he is still the one who leads the business direction/strategy on his own.In stead of challenging the followers to get them developing fast enough to lead the business, Jack Ma preferred to hire CEO out of Alibaba in the past few years. but still, whats getting better is, we can see recently, he started to put his followers into bigger leading roles to lead the business directly as they are getting more mature. Jack Ma Alibaba Group is veneer fierce competitions from the threat of new entrants-some big internet companies in China. Lets talk a look whether Mas leadership will help Alibaba group achieve its voluminous Taobao strategy, and go forward in the future.References1. Alibaba, Chinas king of e-commerce, http//www.economist.com/node/17800299 2. Alibaba and the 2236 thieves, http//www.economist.com/blogs/newsbook/2011/02/online-fraud_scandal_china 3. www.alibaba.com 4. http//baike.baidu.com/view/2296.htm